2025 Wrangler National Finals Rodeo - Professional Rodeo Cowboys Association
At the 2025 NFR I had the opportunity to step in as the interim social media manager. I was primarily tasked with making sure sponsorship deliverables were met, gathering social media content at different events, organizing and scheduling content from a team of creators, and take care of my usual graphic designer duties. Over the course of two weeks we generated 40M views, 4.7M interactions, 72M impressions, & gained 82K followers across Instagram, Facebook, X, & TikTok.
I created "Top 15" social graphics for each rodeo discipline. The top 15 contestants in each discipline get to compete at the Wrangler NFR to get a chance at becoming a world champion.
I created graphics for social media highlighting the season leaders in each discipline and collaborated with the ProRodeo Hall of Fame to create prints as an auction item for their gala.
Graphics I made to help promote the "NFR Series". This project was a docu-series produced by PRORODEO Films about the 2024 PRCA World Champions. This series was released weekly on YouTube before the 2025 Wrangler NFR to build hype for the event while also highlighting last years champions. These graphics were also featured in the PRORODEO Sports News magazine.
I created designs for chloroplast signage and pop up banners that were used during the convention portion of the Wrangler NFR.
Graphics I created for seat stuffers that we used at the Thomas & Mack Center during the Wrangler NFR.
Every year at the Wrangler NFR there is a ceremony where each contestant gets recognized and receives their official NFR back number. I created the intro motion graphics for all eight disciplines. I also created the template for the contestant motion graphics that were used during the production of the ceremony.
I created three graphics that were displayed across the Resorts World Hotel in Las Vegas during the Wrangler NFR to promote the celebration of the Wrangler NFR being in Las Vegas for 40 years.
